Social Medias: latest statistics

Social Medias: latest statistics

Posted in: Social Media | 0
A study to obtain the latest statistics on social Media was done to get today’s full picture. Even though we already know the power of social Media, surprising numbers were presented on www.blogdumoderateur.com.In 2017, on 37 million people living in Canada:

  • 31,61 million (85 %) owns a cell phone
  • 23 million (63 %) are social Media users

Each minute on the net:

  • 7 million snaps were posted on Snapchat
  • 216 million pictures « like » on Facebook
  • 2,4 million GIF on Instagram
  • 350 000 tweets on Twitter, 10 000 of them containing one emoji
  • 400 hours of videos downloaded on YouTube
  • 10 000 images pinned on Pinterest
  • 18 000 up votes or down votes on Reddit
  • 1 million views on Vine
  • 110 000 calls on Skype
  • 70 million words translated on Google Translate
  • 830 000 files downloaded on Dropbox
  • 570 000 GIF viewed came from Giphy
  • 3,5 million text messages in the United-States

Registered users:

  • Facebook: 1,8 billion
  • Twitter: 320 million
  • Google+: 500 millions
  • LinkedIn: 467 million
  • YouTube: 1 billion

Users by gender:

  • Facebook: 60% women, 40% men
  • Twitter: 60% women, 40% men
  • Google+: 30% women s, 70% men
  • LinkedIn: 55% women, 45% men

Facebook:

  • 40% of newsfeed is time spent on Facebook
  • 46% of Facebook members go on Facebook while shopping
  • Shared statuses: 4100 per second
  • “Like” distribution: 1,8 million per minute
  • Shared content: 4,75 milliards each day
  • Time spent on Facebook: 6 h 45 on average per month
  • Average user’s age: 22 years old
  • Average number of « friends » throughout the world: 338

Social Media coupons

  • 67% of consumers will click « Like » to obtain a 25% or more rebate
  • 28% will share offers through social medias
  • 17% of the users tweeted or Retweeted an offer to save 25% or more

Portable use

  • 73 % of mobile users will connect to social networks using an application at least once a day.
  • 91 % of the mobile internet access is done during social activities.
  • People interact between 40 to 80 times a day with their mobile phone
  • We’re 6 billion people on earth, 4.8 billion own a mobile while only 4.2 own a toothbrush

Business social media

  • On average, 34 % of medium-size businesses and 27 % of small-size businesses use business social media
  • Facebook is the number one social media marketing tool.
  • 74% of branding noticed an increase on their website traffic after investing 6 hours on social Medias.
  • 62% of the marketing staff claims that social media became more important in their marketing campaign over the last 6 months.

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